Design
We have confirmed your vision, and I’ve unearthed your Unique Value Proposition… Now it’s time for me to get to work!
First concept - I'll present my strongest concepts for the logo. From here, we'll narrow it down to the concept that feels right + would connect the most with your audience.
Refined concept - At this stage, I'll present the refined versions of the concept that we chose and dive deeper to explore color and typography. This is where we'll really try to envision how each concept would work in real life + figure out which one feels the strongest, and which one will have you - and your dream clients - OBSESSED with your brand.
Brand Guidelines - Now that we have our final direction, we'll make any last changes and I'll put everything together in a detailed, 20+ page guide to help you use your brand consistently, intentionally, and strategically.
Also known as your Brand Bible, this will be your most important document, and serve as something you can pass this onto manufacturers, marketing agencies, designers, or anyone who will be working on your brand in the future.